Emotions and beliefs influencing behavioral intentions for binge drinking among employed women aged 20–30 years requiring health guidance for alcohol reduction

This cross-sectional study used a web-based monitoring survey and examined how emotions and beliefs influence behavioral intentions toward binge drinking among employed women aged 20–30 years. The study also investigated how these intentions vary according to the context of drinking. Participants (n=474) engaged in binge drinking at least once a month and scored between 8 and 14 on the Alcohol Use Disorders Identification Test. Results indicated that behavioral intentions were influenced by the belief that binge drinking leads to enjoyment, the perception of social approval, the belief that it causes fatigue or negative mood, and awareness of exceeding recommended alcohol intake. Additionally, intentions were influenced by contextual factors such that binge drinking with family was associated with beliefs about its negative impact on work or daily life. In contrast, binge drinking with friends was linked to injury and accident risk awareness. These findings highlight the role of emotional and cognitive factors and situational contexts in shaping binge drinking intentions in this population.