Meeting the needs of customers has always been a challenge. It is even more so for suppliers who serve customers across the world, and where the customer expects standardized processes ‐ regardless of the country. While it is challenging to standardize critical processes in a domestic market, it is more challenging in the global, or transnational, market. This paper uses a case study to share how one organization was able to standardize their processes across the globe. Benefits derived from this effort are also provided. A framework for determining how key transnational processes can be managed and standardized is also presented.
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Manrodt et al. (2004) studied this question.
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