Public perceptions of recycled water: a survey of visitors to the London 2012 Olympic Park

The Old Ford Water Recycling Plant, operated by Thames Water, was used to supply non-potable recycled blackwater to some of the venues at the London 2012 Games. In an effort to learn from this experience, Thames Water commissioned a survey of visitors to the Olympic Park during the Games to explore public responses to the water recycling project. Results show a very high level of support for using non-potable recycled blackwater, both in public venues and in homes. Such findings may indicate a growing receptivity towards this technology, and show that Thames Water (and other private water companies) are well placed to encourage and even lead public discussion around the role of water reuse in the future of urban water supplies.