Analyzing Traceability Models in E-Commerce Logistics: A Multi- Channel Approach

This investigation explores the dynamics of logistics information traceability within the realm of e-commerce, emphasizing the simultaneous existence of diverse sales channels in the digital landscape. It adopts Stackelberg game theory to dissect multi-channel pricing strategies, underscoring the significance of consumer preferences pertaining to logistics information traceability and pricing structures. The study meticulously constructs a supply chain framework, predominantly supplier-driven, integrating both platform-based retail and direct sales channels. This framework serves as the basis for examining fluctuations in retail pricing and the aggregate profit margins under varying decision-making scenarios. It is revealed that platforms operating independently and opting for third-party logistics services for information traceability tend to achieve elevated traceability levels. In contrast, direct sales models managed by suppliers and utilizing e-commerce platform logistics services are associated with enhanced traceability. These insights contribute to a nuanced understanding of the strategic choices in e-commerce logistics, especially in the context of information traceability. This study's findings have broad implications for designing efficient logistics systems in the e-commerce sector, catering to the evolving demands of the digital economy.