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October 1, 2001Journal of Communication Management

The dynamics of corporate identity: A review of a process model

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TMT.C. MelewarMiddlesex UniversityAWAdrian R. Wooldridge

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Melewar et al. (2001) studied this question.

synapsesocial.com/papers/6a7dbf19050e98c0187d8480https://doi.org/10.1108/13632540110806866
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