What is art ? Who defines it ? And why is high art so remote from most people? With the same puckish humor and critical genius that made them the betes noises of Soviet cultural commissars, the Russian emigre art team Vitaly Komar and Alexander Melamid takes on not only the billion-dollar American art industry but also capitalism's most venerated tool: the market research poll. -- p. [2] of cover.
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A 1999 study studied this question.