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April 1, 1999Journal of Marketing

Marketing's Influence within the Firm

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Authors

CHChristian HomburgTechnische Hochschule MannheimJWJohn P. WorkmanSouthern Utah UniversityHKHarley KrohmerUniversity of Bern

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Homburg et al. (1999) studied this question.

synapsesocial.com/papers/6a7dcd6a603f5e16dd33a68fhttps://doi.org/10.1177/002224299906300201
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