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July 1, 2008Journal of Marketing

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

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Authors

FGFlora F. GuHong Kong Polytechnic UniversityKHKineta HungHong Kong Baptist UniversityDTDavid K. TseUniversity of Hong Kong

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Gu et al. (2008) studied this question.

synapsesocial.com/papers/6a7dd0c8c2b228f3e18ca246https://doi.org/10.1509/jmkg.72.4.012
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