Tourism Destination Image and Motivations: The Spanish Perspective of Mexico

The notion that a tourist has about a certain destination is conditioned by his vision of it, and this behavior is the result of his perceptions (CitationBaloglu & McCleary, 1999; CitationGoodrich, 1978). The outcome of this information assessment process is currently known as destination image (CitationMilman & Pizam, 1995). Based on the model of CitationBaloglu and McCleary (1999) we propose a model which explains the process of destination image formation. For testing this model, we have gathered information from residents in Spain, with Mexico as a destination. For this task, a covariance analysis was estimated by maximum likelihood with EQS.