Food Delivery Services and Customer Preference: A Comparative Analysis

This paper has revealed that the consumer perception plays a crucial role in understanding the decision-making process of the consumers. The purpose of the study was to determine the impact of online food delivery services like Swiggy, Foodpanda, Zomato, etc., on consumers. The research was entirely on primary data. A structured questionnaire was prepared, which had four parts, in other words, preference, reliability, consistency, and preference decision. The sample size was 169. The response rate was 84.5%. The data analysis technique used was grey analysis technique, which was used to interpret the result of the data collected. The result showed that the consumers mostly prefer uniqueness in terms of price, quality, and delivery. None of the online food delivery services like Zomato, Swiggy or Foodpanda was given the highest rank. This study has given an overall view about what the consumers think, what are the uncertainties that they are facing, whether the service is reliable or not. It has given complete information about the problems that the consumers are facing and how it can be improved. From a managerial perspective, the paper contributes to understanding the consumers in a broader way. Based on the study of consumer perception, it has helped in examining various factors like preference, reliability, liking, etc. related to consumers adding novelty to this research.