Research Note: Seasonality in Sicilian Tourism Demand – An Exploratory Study

This paper addresses the need for an understanding of the evolution of international and domestic tourism in Sicily, in particular, the relationship between seasonality patterns and the development of the tourism sector. Annual tourist arrivals and overnight stays data were studied using univariate methods. It is concluded that Italian and international tourism demand differ significantly and that seasonality has been changing somewhat over time, creating a challenge to economic planners and marketers.