A Preliminary Investigation of E-Commerce Adoption in Small & Medium Enterprises in Brunei

Electronic or e-commerce (EC) has dramatically changed the manner in which inter- and intra-organizational transactions are conducted. It is further argued that the advent of EC has changed the trading and buying social culture. The present research investigates ninety five small and medium business organizations of various business types in Brunei Darussalam. The study has assessed EC adoption and found that 65% of the organizations have claimed to adopt EC. Several of the adoption attributes such as relative advantages, compatibility, trialability, observability, and organizational attributes such as nature, size, and type of business were studied along with managerial attributes: management support and top management attitudes towards EC adoption. The study has concluded that adoption parameters such as, compatibility with others, trialability and observability along with management support and top managers' attitudes were found to be the major determinants of EC adoption. Results are discussed and some implications for the management are made.