The relevance of the article is associated by the author with the complex socioeconomic, political realities in which modern Russian society finds itself. The author turns to the category “social time” to characterize the changes in various spheres of society’s life. Focusing on such modern trends as digitalization, commercialization, atomization of society and the individual, the author turns to the category of “human capital”, designed to smooth out the indicated negative phenomena and restore the integrity of the social communications system. As a confirmation of the importance of human capital development at the state level, the article analyzes the fundamental doctrinal documents in the area under consideration. The author is elected for understanding the Priority-2030 program as an urgent initiative aimed, among other things, at building up human capital with the help of the education system. The author analyzes various authors’ positions in order to identify threats that impede the development of human capital within the education system. The methodological basis of the study was the methods of content analysis of the works of leading researchers, as well as discourse analysis of publications in the media and information resources. Analysis of the regulatory framework, as well as significant research platforms, allowed us to conclude that the principles of commercialization, digitalization, and bureaucratization prevail in the modern educational paradigm. At the same time, national priorities for building up human capital require a value-semantic foundation, which culture and educational activities are capable of providing.
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V. V. Stetsenko (2021) studied this question.