Self-regulation of commitment to reduce cigarette consumption: Mental contrasting of future with reality

The model of fantasy realisation (Oettingen, 2000 Oettingen, G. 2000. Expectancy effects on behavior depend on self-regulatory thought. Social Cognition, 18: 101–129. [Crossref], [Web of Science ®] , [Google Scholar]) specifies mental contrasting of a positive future with negative reality as a strategy that creates strong goal commitments. We propose that fantasies about a positive and negative future produce strong goal commitments when contrasted with the respective reality. The present study supports this hypothesis in the area of reducing cigarette consumption. Mental contrasting of a positive future with negative reality as well as mental contrasting of a negative future with positive reality led to taking immediate action when participants had high expectations of success. Results indicate that both fantasies about a positive future and a negative future can be used to commit to goals that benefit health and prevent disease.