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June 1, 2000Journal of Marketing Management

The Influence of Negative Information on Purchase Behaviour

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Authors

MWMarc G. WeinbergerUniversity of GeorgiaELElzbieta Lepkowska‐WhiteSkidmore College

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Weinberger et al. (2000) studied this question.

synapsesocial.com/papers/6a7ef756cda104a52269a24chttps://doi.org/10.1362/026725700785046047
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