Corporate social responsibility from a “stakeholder view” perspective: CSR implementation by a Swiss mobile telecommunication provider

Purpose The purpose of this research is to show how corporate social responsibility (CSR) is actually implemented and managed in business practice by a mobile communications provider in Switzerland. Based on this presentation the paper aims to analyze whether this implementation in the firm is consistent or not, to the responsibilities derived from the stakeholder view framework as it has been proposed by Post et al. (2002). Design/methodology/approach The goal of this investigation is twofold. From a theoretical perspective, the paper aims to find out if the stakeholder view framework is a suitable tool to assess a firm's practical efforts in the area of CSR. And from a practitioners perspective, the application of the stakeholder view framework may help in identifying “blind spots” whereby closing them could increase the firm's effectiveness concerning the implementation of their specific corporate responsibility. Findings Because of the empirical findings it is concluded that the application of the stakeholder responsibility framework yields interesting insights into how corporate responsibilities are managed from a stakeholder perspective. Originality/value The paper ends by suggesting several recommendations for the further CSR implementation of the company analyzed and for business practice in general.