The results of this study should impress upon the lodging industry that female business travelers want to stay in quality lodging operations that are managed with the guests' comfort, safety and satisfaction as a priority. The differences in female business travelers' selection of lodging accommodations were investigated. Ten different factor-stable dimensions were found. The results indicated the COMFORT factor, (cleanliness of hotel, well-maintained furnishings, comfortable mattress and pillows), and friendly service of hotel staff explained the majority of the total variance. MANOVA and ONE-WAY analysis of variance indicated that travelers' selections differed on socio-demo-graphic and travel-related variables as they related to the factor dimensions. The study supports findings from previous studies of business travelers and also presents new findings based on a national sample of female business executives.
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Sammons et al. (1999) studied this question.
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