The paper considers the features of a modern portrait of a consumer of rural tourism services in the Smolensk region. The research task is solved by conducting a survey to study the opinions of residents of the Smolensk region regarding the relevance of rural tourism services in the region. By analyzing the survey materials, we determine the needs and priorities of potential tourists choosing a holiday destination in rural areas; opportunities for the development of rural tourism in the Smolensk region, including by systematizing the factors hindering © CC BY Щербакова С. А., Евдокимов М. Ю., 2019.
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