The growth potential for dairy probiotics

There has been a rapid rise in global probiotic use, but more recently a drop in dairy applications in Europe, due to regulatory intransigence and rising costs. This review will propose that it is an ideal time for companies to alter their strategic approach, rather than stop the research and development through an inability to obtain health claims. Opportunities exist to expand production of dairy probiotics in the developed and developing world. Data showing effects against diarrhoea, malnutrition, antibiotic side effects, and their potential to affect allergies and mood, and reduce environmental toxin adsorption, provide the scientific basis for shaping a dynamic future for dairy probiotics.