Luxury Brands- A Mystery to Dispel

This is the authors' abstract. We don't add key points for this paper.

Brands associated with prestige, high quality, high prices and exclusivity. It is to understand the making of a luxury brand better. Producing learnings a business can adopt from this research to level up and how to have a command on the market. Providing a deeper analysis on how and why the consumer is too blindly attracted to these exemptions, defying the assumption of a rational consumer. Through case studies and testimonials of experts and brands giving a deeper insight to reach a valid conclusion being Luxury brands sell more than simply goods; they provide a sense of belonging. With the rate at which this sector is expanding it is certain that it will be the most prevailing sector for the next twenty years.