The majority of David Suzuki's books have been a response to the processes causing environmental degradation. In The Sacred Balance, he addresses the apathy behind these processes. If people are apathetic or indifferent to the degradation of their environment, it is almost impossible to bring about the change which can lead to environmental restoration and biological conservation. Poor environmental attitudes dominate in western society. Re-establishing the link of humankind to nature is the key to changing attitudes and Suzuki explains the physical, social and spiritual needs that must be satisfied to achieve this.
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A 1998 study studied this question.