Total quality management strategy: Quick fix or sound sense?

In today's market-place, customers are more sophisticated and their expectations to product and service quality are forever rising, presenting business and industry with growing challenges. Total quality, as a way of conducting business, is becoming more accepted as an approach to improving total effectiveness, flexibility and competitiveness of an organization. This article examines total quality management (TQM) from various perspectives and discusses the strategic importance of TQM as a sound tool for long-term survival and growth of a company.