Executive Insights: Knowledge—The Source of Sustainable Competitive Advantage

Today's fast-paced business environment is characterized by chaotic markets with constantly evolving global customers, competitors, and suppliers. Product life cycles are becoming ever shorter, demanding more rapid and complex product development processes that are uniquely tuned into ever-changing customer demands. Global customers demand consistency in service and quality at globally competitive prices. Tomorrow's winners will be determined by those few firms that create the ability to develop constant and continuous innovation and transformation. This ability will be successfully manifested by those enterprises that understand, properly harness, and exploit global learning and the use of the organization's intellectual capital.