We present a three-phase segmentation analysis designed to highlight the heterogeneity of forest ownership values and attitudes toward government control, privacy, and environmental protection held by a sample of Massachusetts private forest owners. This case study explores private forest owner characteristics that are associated with enrollment into Massachusetts' Chapter 61 current-use forest property tax program, which requires a professionally prepared 10-year forest management plan. We suggest the key to increasing landowner participation in forest management programs is to (1) recognize this heterogeneity of the target population, and (2) tailor the program to meet segment specific needs and desires.
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Finley et al. (2006) studied this question.
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