Strategic report outlines key pathways for developing Ayurveda-driven health tourism in India, highlighting the need for clinical evidence, standardized services, and sustainable hospitality models.
The Government of India has taken a unique route with respect to introducing Ayurveda as a medical and health tourism product. While the promotion of AYUSH (Ayurveda, Yoga, Unani, Siddha and Homeopathy) is being promoted in part through the National AYUSH Mission, the Heal in India campaign, and the AYUSH Visa Program, this report will explore future opportunities for Ayurveda to develop as a health tourism product, addressing the obstacles that must be addressed in order for Ayurveda to be recognised as a valuable health tourism product. Some of these challenges include developing standardised service delivery systems (to provide evidenbased effective services) and providing authentic experiences with Ayurvedic medicine to develop sustainable strategies that support the global wellness movement. The report further discusses three considerations for establishing Ayurvedic tourism – providing clinical data for the effectiveness of Ayurveda; establishing hospitality models aligned with Ayurvedic principles; and developing sustainable strategies that support the global wellness movement.
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lairenjam et al. (2026) studied this question.
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