Research on the Innovative Design Process and Standardization of Heilongjiang’s Ice and Snow Intangible Cultural Heritage Tourism Products from the Perspective of Cultural Gene Inheritance

Heilongjiang’s ice and snow intangible cultural heritage carries distinctive regional cultural genes, yet its transformation into contemporary tourism products faces problems such as cultural distortion and lack of standardized design. From the perspective of cultural gene theory, this study systematically identifies and analyzes the core cultural elements of ice and snow intangible cultural heritage, establishes an innovative process from gene extraction to design translation, and constructs a standardized evaluation system covering cultural authenticity, experience quality, and production norms. By integrating cultural gene classification, genealogy construction, and modern expression strategies, the study forms a corresponding mechanism between process nodes and standard inspections. On the premise of maintaining cultural authenticity, the framework supports innovative development and scalable production of tourism products. The research provides theoretical support and practical paths for the living protection of regional ice and snow intangible cultural heritage resources and facilitates the creative application of heritage motifs in cultural tourism products, including textile-related design applications.