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August 16, 2026Humanities and Social Sciences CommunicationsOpen Access

Investigating the influence of holographic technology on visitor experiences in museum displays

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Authors

ZXZhan XuDSDanmei SunHXHao-ming Xia

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Overview

Experimental study demonstrates enhanced visitor engagement and satisfaction with holographic displays, suggesting strong potential for interactive 3D exhibits in museums.

Key Points

  • Investigate the influence of holographic displays on visitor engagement, satisfaction, and self-reported interest within a controlled museum setting.
  • Conducted a controlled experimental study using a questionnaire administered to 91 participants in a museum-like environment.
  • Evaluated participant visual experience, interactivity, satisfaction, and display medium preferences (holograms vs. 2D photographs vs. physical artefacts).
  • Interactivity was significantly associated with display appeal and satisfaction, with 85% of participants reporting increased interest in museum collections.
  • Holographic displays were preferred over photographs by 95% of participants and over physical artefacts by 56%.

Cite This Study

Xu et al. (2026) studied this question.

synapsesocial.com/papers/6a8179bcf2fb91fc834ad11dhttps://doi.org/10.1057/s41599-026-08125-8
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