Research on the Innovative Transformation of Traditional Chinese Painting Visual Elements in Textile Cultural and Creative Product Design

Against the backdrop of increased cultural confidence and rapid development of the cultural and creative industry, traditional Chinese painting, as the core carrier of excellent traditional Chinese culture, has high cultural value and artistic charm in its visual elements such as brushwork, color, composition, and patterns. Integrating them into the design of textile cultural and creative products is an important path to promote the dynamic inheritance of traditional culture and enrich the cultural connotation of textile cultural and creative products. At present, the application of traditional Chinese painting visual elements in textile cultural and creative product design generally faces problems such as superficial element extraction, single transformation methods, disconnection between cultural connotations and practical functions, and insufficient market adaptability, resulting in serious product homogenization and difficulty in meeting the aesthetic and usage needs of modern consumers. This article first sorts out the core types and cultural connotations of traditional Chinese painting visual elements, and analyzes their current application status in textile cultural and creative product design; Secondly, we will focus on exploring the application paths of three transformation methods: biomimetic design, innovative fusion, and digital innovation; Again, through designing experiments and market research, verify the feasibility and effectiveness of different conversion methods; Finally, summarize the core laws and optimization strategies of innovation transformation, providing support for cultural innovation and industrial upgrading of textile cultural and creative products. The experimental survey results show that textile cultural and creative products designed using three innovative transformation methods have significantly higher cultural recognition, aesthetic satisfaction, and market acceptance than traditional direct application products. Among them, the digital innovation method combined with innovation fusion method has the highest product recognition, effectively solving the problem of disconnection between element transformation and market demand.