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Discusses Wal‐Mart’s entry into Europe. Explains the factors that have contributed to the success of the company, for example an efficient logistics system, extensive internal communications, and a capacity for innovation and reinvention. Outlines Wal‐Mart’s strategy for expanding into Europe, which is based on acquisition. Details the main challenges to Wal‐Mart’s entry into Europe, namely the size of the competition and cultural differences.
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Stephen J. Arnold (1999) studied this question.
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