The substantiation of the strategy of social responsibility of the enterprise with the aim of providing efficiency of its activities

The purpose of the article is the substantiation of strategies scenarios of the enterprise in the field of social responsibility by constructing the matrix "Social responsibility -productivity activities", with the aim of improving the level of efficiency of the enterprise activity (for an example of food industry enterprises). There was substantiated the strategy of social responsibility of the enterprise through the development of the matrix "Social responsibilityefficiency of the activities "with quadrants (I. "The Leaders of trust" -progressive adaptants; II "The Skeptical businessmen" progressive dezadaptants; III "Foolish organization " regressive dezadaptants; IV "Inexperienced idealists " -regressive dezadaptants) and corresponding directions of the improvement of social responsibility, namely: improvement of economic potential, optimization of environmental policy, promotion of socio-work activities, regulation of legal relations, which will boost efficiency of the activities. The matrix is built on the basis of the calculated in previous researches generalizing indicator of the effectiveness of activities and complex indicator of social responsibility.