Journalistic Quality in Sports Journalism Ventures in Spain and Mexico, Based on the Concept of Diversity

The increasing consumption of sports content, the versatility of the digital world, the desire to rethink corporate sports journalism, and the need to generate new sources of employment have fostered the emergence of sports journalism ventures in Ibero-America over the last ten years. Many of these ventures are led by communication and journalism students and professionals. This research studies two online experiences in Spain and Mexico: Deporadictos (www.deporadictos.com) and El Míster (www.elmister.substack.com), in order to identify features of journalistic quality in these sports’ journalism ventures, based on the concept of diversity. A mixed methodology with a concurrent design was used, applying digital ethnography (qualitative) and content analysis (quantitative) methods. The results and conclusions indicate that the operation of these two cybermedia outlets displays characteristics of a certain journalistic quality and that, with some adjustments on information, economic sustainability, and user interaction, they have the potential to consolidate as an attractive and diversified informational option for their various Spanish-speaking audiences. Deporadictos from Spain and El Míster from Mexico are led by communicators, journalists, and other related professionals who lack strong corporate backing. This lack of strong support adds to the complexity of meeting the concept of journalistic excellence and maintaining sustainability over time.