We only have this paper's title and publication details.
Read it at the sourceAnswers are grounded in this paper and cite their sources.
Commentary on Robinson, W. T. 1988. Marketing mix reactions to entry. Marketing Sci. 7 368–385.
No takes yet. Share an insight, caveat, or question.
John B. Frey (1988) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: