Satisfaction, motivation, loyalty and segmentation of tourists in World Heritage cities

This paper presents research that deals with the study of the motivation, satisfaction and loyalty of tourists visiting the city of Cordoba, Spain, a World Heritage Site. For this, the results of a study carried out on tourists during their stay in the city are presented. The study identifies two motivational dimensions in connection with the visit: one cultural and the other multi-motivational, which includes a variety of reasons such as gastronomy and pleasure-seeking. Additionally, also analysed in this research is how the motivation for visiting the city leads to tourists having greater satisfaction with their visit and more loyalty to that tourist destination.