Learning from the implementation of the internet strategy at the Guayaquil stock exchange

This article examines how an Ecuadorian stock exchange pioneered a strategy to use the Internet to educate its local market and reach investors worldwide. The findings suggest that in the initial phase of its strategy development the actions that contributed the most were benchmarking and training , learning from past experience/history , and developing a shadow organization . Actions that helped during the middle phase were providing focus, experimenting , and developing, co‐opting, and securing the resources . In the final phase, actions that contributed the most were gaining internal commitment, investing in infrastructure , and appealing to existing relationships . These findings should be useful for organizational and information technology researchers and practitioners in developed and less‐developed countries.