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We examine the socially optimal pricing strategy for the legal cannabis industry that faces significant competition from an illicit market. We explore the impact of different preferences for legal and illicit cannabis using a constant elasticity of substitution utility function. We find that under a range of policy objectives and other circumstances, the socially optimal pricing strategy is for the legal market price to be dramatically lower than the illicit market price. This contradicts the approach taken across Canada in the year since legalization. These findings suggest that governments should adopt policies to reduce the price of legal cannabis.
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Childs et al. (2019) studied this question.
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