Radio Programming Diversity in the Era of Consolidation

This article addresses the issue of market structure in the top 50 radio markets and the different types of program diversity measures. The Study used a secondary analysis of ownership information, format information, and song information to analyze the research questions and hypotheses. Overall, the study confirmed previous research related to an increase in format diversity with an increase in the number of competitors. Likewise, the research related to an increase in format diversity with an increase in the number of competitors. Likewise the findings showed a negative relationship between ownership concentration and radio program diversity.