The New World of Business

In my article on the New World of Work I alluded to three stages of business development and to their implications for work and employment. Via the ‘creative re‐integration of business’, I also conjured up a new world of business, where ‘intrapreneurs’ and ‘enablers’ came together with managers and entrepreneurs, and with consultants and craftsmen. In this follow up piece I want to focus on ‘Creative Re‐integration’, as our next step in business development. As a result, I shall be: • making the case for ‘Business Development’ as a new and vital, though hitherto neglected framework, for thinking about organisations • drawing together the economic, social and technological threads that are converging upon us, resulting in a genuinely new world of business • citing examples of innovative moves, within major corporations, towards creative re‐integration.