This study aims to explore the concept and characteristics of being a tour guide in Muslim-friendly tourism. The study identifies tour guides need to possess effectively and cater the needs of Muslim travellers and provide them with a positive and inclusive travel experience. The research utilizes a qualitative approach, employing data collection based on secondary resources such as books, journals, and articles. The findings of this study contribute to a better understanding of tour guides in Muslim-friendly tourism and provide practical recommendations for tour guides to enhance their servicesfor Muslim travellers.
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Jamaludin et al. (2023) studied this question.
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