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The Americans with Disabilities Act was pushed through Congress with far less attention from the media than has accompanied other major civil rights bills. This was part of a deliberate and unconventional strategy by disability rights lobbyists who believed that media portrayals of disability were so cliched that journalists would impede, not further, the public's understanding of disability rights issues. Despite the success of the strategy, there is a price to pay for having been a ‘stealth’ civil rights movement: Now that the law is in place, disabled people face a backlash from Americans who neither understand the ADA nor the need for civil rights protection for disabled people.
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Joseph P. Shapiro (1994) studied this question.
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