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Job clubs can improve the perceptions of the community, school personnel, general education students and students with specials needs towards other students with special needs in a small rural southern high school. Public relations strategies used by the club can improve the overall images of its members and positively effect self-esteem, confidence, and responsibility in the students. The opinions of the other students, faculty and staff, community and administration improve towards the students with special needs. This article describes the Marketing and Production Club (M.A.P. Club) which helped students with special needs at a small rural high school find success.
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Brennan et al. (1999) studied this question.
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