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October 31, 2017Frontiers in PsychologyOpen Access

Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising

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JGJaime GuixeresUniversitat Politècnica de ValènciaJAJosé Manuel Ausín AzofraUniversitat Politècnica de ValènciaMAMariano AlcañízUniversitat Jaume I

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Guixeres et al. (2017) studied this question.

synapsesocial.com/papers/6a82b2190f52607ca18ae1f1https://doi.org/10.3389/fpsyg.2017.01808
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