Strategic Management of the Application of Information Technology in the Retail Market

This study uses the information technology (IT) adoption methods to apply the marketing strategy for retail market. The purpose is to reduce lower cost and enhance production and marketing efficiency. The retailing competitive strategy has become increasingly blurred with conflicting trends, diversity in the service, price transparency, emphasis on fast, convenient times and all the formats working in the information technology and using more services and integration. In addition to the strengthening of internal management mechanisms and processes, identifying positive innovation in the business model and integrate goods and services of the actual situation gaps. This study is the key issues and managerial challenges related to retailing marketing innovations.