This study uses an experimental approach to test the influence of message framing and credibility on the attitude and intention toward following the guidelines for healthy eating and preventing cancer. The findings indicate a strong effect of credibility on attitude as well as intention. Implications for marketers in terms of message strategy are discussed.
No takes yet. Share an insight, caveat, or question.
Arora et al. (2004) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: