Examining the Relationship Between Tourists’ Attribute Satisfaction and Overall Satisfaction

The purpose of the study was to investigate the underlying factor structure of tourists' attribute satisfaction, and assess the relationship between attribute satisfaction and overall satisfaction. Based on a comprehensive literature review, seven ‘attribute satisfaction’ factors were identified that might affect tourists' overall satisfaction with their traveling experience. On-site survey was conducted in a major historic destination in the Southern USA, soliciting 345 responses from the visitors. Exploratory factor analysis (EFA) supported a seven-factor model as conceptualized a priori by the researchers. A subsequent multiple regression analysis examined the relative impact of these seven factors on tourists' overall satisfaction.