Visual search and reading of rapid serial presentations of letter strings, words, and text.

Just, Carpenter, and Woolley propose that measures of single-word processing times, such as gaze durations during normal reading or durations of reader-controlled exposures, can be used both for developing theories of comprehension and for determining the course of new reading technologies. We argue that better understanding of comprehension processes does not necessarily follow from observed correlations between text variables and eye-fixation parameters. Further, recent rapid serial visual presentation (RSVP) research suggests that eye fixation data obtained from studies of normal reading might have little practical value in optimizing the readability of RSVP displays and other means of text presentation.