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September 1, 1984Current Issues and Research in Advertising

An Assessment of Progress in Research on International Advertising

Gordon E. Miracle

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Abstract

(1984). An Assessment of Progress in Research on International Advertising. Current Issues and Research in Advertising: Vol. 7, No. 2, pp. 135-166.

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Gordon E. Miracle (1984) studied this question.

synapsesocial.com/papers/6a834384b95cf4e61630e20e https://doi.org/10.1080/01633392.1984.10505367

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