The main paths of eTourism: trends of managing tourism through Internet

Drawing from the tourism and hospitality literature, this paper highlights the main research trajectories and themes in the context of eTourism. We use main path analysis to investigate the development trend of the synergistic relationship between innovative tourism applications and the new technologies. Further, the literature is classified into six groups through discovering the coherence structure in a citation network. The analyses show that research on websites, blogs, and social media on tourism is experiencing accelerated growth, which hints that there is a pendulum shift whereby the information and negotiation power asymmetry between the supply and demand sides are moving from provider-centric to consumer-centric. This study also elucidates the associated market disintermediation phenomenon and long tail effects on the distribution of destinations.