Sexting as sexual stigma: The paradox of sexual self-representation in digital youth cultures

Drawing on focus group research (N = 39) with young people between 15 and 18 years old in Dutch-speaking Belgium, this article looks at sexting in the context of early social constructionist work on (sexual) stigma. Considering the context of digital media, which are used by young people to express themselves sexually, this contribution explores why stigma surrounds sexual self-representation in digital media and youth cultures. The findings illustrate how young people’s discourse creates a consistent ideology, defining sexting as a violation of the norm of ‘good’ online conduct, while normalizing stigmatizing responses to sexting (e.g. shaming and bullying). Perceptions of social media affordances, societal responses and surrounding cultural values to sexting were found to be crucial sources of knowledge used to make sense of sexting as stigma.