QUO Vadis, Technical Communication?

Not along ago, I received a call from a colleague who teaches technical writing, among other things, in the department and university which gave our field John Mitchell, one of the founders of the Society for Technical Communication and an early definer of our field. My colleague wanted to know how my former department would value, in terms of tenure and promotion, a book on Boston Harbor nautical matters. His department did not value it at all, and unfortunately, neither would have mine. It is this experience, which is too often common to technical communication scholars, that prompts the question in this article's title.