Visualization 4.0

With this article, the author would like to provide a renewed perspective on opportunities for visualization and visual analytics in business. The thoughts presented are based on his experiences as both a visual analytics scholar and practitioner. He highlights research opportunities that have received limited attention or are just emerging but will undoubtedly play a very promising role in the near future. Broadly considered, he considers opportunities along four dimensions: (1) Making Sense of the Complex, (2) Accelerating the Provision, (3) Amplifying the Experience, and (4) Ensuring Integrity. The author fully acknowledges that what is presented is not comprehensive, many other promising topics likely exist, but hopes that the discussion will serve as an exciting call for action and stimulate the visualization community to pursue them actively.